April 30, 2017

Naturo launches new cans of natural pet food

Natural

Naturo Pet Foods is aiming to make natural pet food more accessible to pet owners with the introduction of a new range of 100% natural canned foods for dogs, at a competitive £1 per can price point. The Northern Ireland-based pet food company has introduced three grain and gluten free flavour varieties, each containing 50% high quality meat chunks plus fruit and vegetables in a herb gravy:  Chicken with sweet potato, mixed peppers and green beans; Turkey with Cranberry, Broccoli and Carrot; and Duck with Blueberry, Pumpkin and Courgette. Each variety also includes a number of superfoods, along with the…

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ROYAL CANIN Feline Care Nutrition packaging set for redesign

Nutrition

ROYAL CANIN®’s Feline Care Nutrition dry range will have a new look in-store from late April, bringing the six Feline Care dry products in line with the design of the new packs in the Feline Health Nutrition dry range which rolled out last year, and the more recent Feline Health Nutrition and Feline Care Nutrition wet packs. Gemma Duffield, ROYAL CANIN® retail marketing manager, says: “How the packs look, and their identity within the range, are so important.  Having uniformity of design across the range increases brand recognition in store, creating a strong and eyecatching ROYAL CANIN® zone, but we’ve…

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New Puppy Mama app aims to ease the life of women and their dogs

App

Puppy Mama is a new community app that connects women and their dogs with pet-friendly travel, services, places and activities. It is live on Kickstarter and raising funds to bring the project to life. Created due to a difficulty in traveling with dogs in the United States, and with only 8% of workplaces and less than 2% of restaurants are dog-friendly. Puppy Mama is hoping to change that by leveraging technology to help women connect with one another and share information that will remove the friction in finding pet-friendly travel, places, and  social events. When community members find a location they love, they can easily add a…

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Dog food brand Hey Diddle Diddle to launch new packaging

Rebrand

Hey Diddle Diddle, a range of premium cat and dog food, has been launched in Tesco with pack design by Equator. The range follows extensive research into changing consumer demands for pet nutrition and was developed by C & D Foods. It’s aimed at addressing a gap in the market for a high quality, naturally hypoallergenic product that provides clear dietary advice. Salma Khan, category development director at C & D Foods, approached Equator to design the packaging for a premium pet food brand that would see a move away from traditional, formulaic pet food design formats towards a more…

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TRIXIE release new range of pet products

Pet products manufacturer TRIXIE have released a new range of products, from brushes to feeders. Cleaning with the push of a button: Soft Brush RRP £9,99/ £10,99/ £11,99 These Soft Brushes with extra soft metal bristles are suitable for cleaning the top and undercoat of wiry, curly, long and short haired breeds. They are perfect for preparing for a shearing or trim. The special trick: The brush surface can be moved with the push of a button to allow for very easy cleaning. Available in three sizes. www.trixie.de/heimtierbedarf/en/tiere/   RRP £15,99/ £15,99/ £24,99 Hygiene separation system: Litterbox Berto and Berto…

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Eukanuba launches Breed-o-Pedia

Lifestyle

A recent report by the PFMA revealed that the top reasons for people not owning a pet is because they are worried about the space they have available in their homes and whether their lifestyle is suitable enough. In a bid to help potential pet owners find the perfect breed for them, Eukanuba has introduced Breed-o-pedia, an online tool that advises on the different breeds available, the lifestyles they are most suited to, and the premium nutrition needed for visible benefits with a lifelong impact. Providing a wealth of information, Eukanuba’s Breed-o-pedia allows users to search by breed name, size, and…

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Scruffs® offer support to several charities in March

Donate

Manchester-based pet bed specialists Scruffs® have donated a number of items, from the Tramps Paw Cat Bed to the super-plush Snuggle Blanket to various charities and pet organisations around the country last month. In March, Scruffs® donated items to the following charities: French Bulldog Saviours Pet Agility Club Malamute Matters Sally’s Helpful Paws Clay County Cat Care Spaniel Assist Broadland Dog Training Club Watton Charity Lozzas Lurcher Rescue Howls for Help Penmellyn Vet Group Scruffs® welcome the opportunity to support fundraising events nationwide to help registered charities improve the welfare of pets less fortunate than our own. To see how…

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Devon Dog receives Unsung Hero award & Forthglade feast

Hero

Forthglade, the Devon based natural pet food company was pleased to be part of an unsung hero award this month. A seven year old Devon based Cockerpoo named Niven was recognized for his hard work and dedication as a Hearing Dog. Niven has won a weekend stay at a luxury pet-friendly hotel as well as three month’s worth of Forthglade’s natural pet food. Niven and his owner Pauline regularly volunteer at the Exeter Royal Academy for Deaf Education, enabling deaf students to work with a hearing dog. The duo were nominated through a charity called Room to Reward, an initiative that…

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Harringtons to sponsor new series of Channel 5’s ‘The Yorkshire Vet’

Sponsor

Leading dog food brand Harringtons is set to sponsor the fourth series of Channel 5’s hit documentary The Yorkshire Vet set which starts on April 19th. This is the first time that brand owner Inspired Pet Nutrition (IPN) has taken up TV sponsorship for either its Harringtons or Wagg brands. The tie-up is a natural fit as Peter Wright – one of the vets who star in the series – regularly visits the brand’s factory at Dalton in North Yorkshire to approve pet products going for export. “Given our link with Peter, the opportunity to sponsor the programme seemed a…

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Award winning Cornwall aquatic shop has new owner

The famous Cornish fishkeeping institution had been on the market since mid-2015 after long term owner Monty Ray decided to retire, but finding the right person to take over such a well known store and continue its 50-year legacy has taken time. The new owner is local businessman Andrew Gill, who picked up the reins earlier this week. While Andrew has plenty of experience in the business world, it’s his son Aaron who is the fish fanatic and had already been working at Tri-Mar under the previous owner. He will now step up to become store manager. The current staff…

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