June 25, 2017

Naturo Pet Foods becomes official Crufts supporter in UK marketing drive

Naturo Pet Foods, the UK’s fastest growing wet dog food in supermarkets, has become an official supporter of the world’s largest dog show Crufts, as part of a wider marketing drive to raise the brand’s profile across the UK. The 2017 Crufts sponsorship allows Naturo to promote its range of natural dog food to thousands of breeders, exhibitors, dog loving visitors and television and streaming viewers who take part in the prestigious annual event. Show branding, screen advertising and email and exhibitors’ mailing campaigns are all part of the supporter package as well as social media support and access to…

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Animology have added to their product range by launching a colour enhancing shampoo

Product

True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat. Specialist shampoos for white or black dogs are widely available, however, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours. Group55’s managing director, Stephen Turner, commented: “We are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector. Following the global success of our unique ‘Fox Poo’ shampoo it is testimony to our…

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Piper invests £5m in Barking Heads and Meowing Heads pet food brands

Investment

Piper has increased its presence in the natural pet food sector by investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney. They met and worked together in the pet food industry at Nutro, and Paul had previously run his own kennels business. Dissatisfied with the quality of dog and cat food on offer, the trio set out to develop a solution. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the…

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PetLondon launched British themed pet toys

Product

PetLondon’s British themed souvenirs and toys are for audiences both at home and abroad. Nestled in the heart of London, just off Regent Street and a stone throws away from BBC Broadcasting House, PetLondon has from its conception has been 100% British. The founder’s initial idea for PetLondon was born, when in 2002, Poppy, their mascot, was rescued from Battersea’s Dog Home. The soft plush toys range starting from £7.99 RRP, are modelled on London classics, including the black cab, a red telephone box and a Union Jack bone. Also available will be a Union Jack Bandanna collar with bone…

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PetLondon launches new Pet Spa collection

Products

Tapping into the increasing number of health conscious pet owners and the growing demand for pet spa products, PetLondon have just launched the Wags & Wiggles collection of bathing and grooming products. The new Wags & Wiggles Spa range features safe natural ingredients such as Shea Butter, Jojoba Seed Oil and Aloe. It’s also free from hash chemicals, like SLS, Paraben and DEA. This will appeal to customers that are looking for natural product for their pets. The range includes Shampoos, Spritzers and Wipes in fun fresh flavours such as Raspberry or Grapefruit. The collection is packaged in bright, fun,…

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PetQuip to exhibit a record number of pet product suppliers

Exhibition

A record number of pet product suppliers is exhibiting in the PetQuip trade association’s group at Zoomark 2017. The group comprises 23 companies in the British pavilion (Hall 22) and five companies exhibiting independently in other halls of the show. Since PetQuip first organised the British pavilion at the biennial Zoomark show in 2007, the British group has grown each year and numerous new items have been introduced to Italian and worldwide buyers. 2017 will be no exception with new innovations being displayed across most areas of the pet sector. For the benefit of visiting buyers, PetQuip is organising and…

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Group55 have launched their next generation range of Animology sprays and shampoos

Product

The new look packaging is bold and disruptive on shelf, whist remaining instantly recognisable as the award-winning Animology range. Group55, the company behind the Animology brand, have also announced that they have taken advantage of the latest developments in chemistry to improve the formulation of every product within the range. Group55’s Managing Director, Stephen Turner, commented: “A brand’s survival depends on its relevance within the market and this transformation better represents where the brand is today and its vision for the future. The launch marks the conclusion of two years R&D and consultancy and signifies our unwavering determination to deliver…

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Cozy Products releases latest Radiant Heat Panels at Global Pet Expo 2017

Products

Cozy Products will be displaying their latest product releases at the Global Pet Expo at the Orange County Convention Center in Orlando, Florida. The show takes place March 22-24, with buyer representative attendance from over seventy countries. Visit the Cozy Products® booth #5583 to meet specialists and learn more about energy-saving radiant heating panels. With this new product release, Cozy Products is focused on keeping pets comfortable and warm. It’s important to keep animals body temperatures regulated in the cold winter months, especially pets that don’t always fit into doggie-sweaters. The new Cozy Products flat panel pet heaters offer a…

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ACANA launches enhanced singles and regionals ranges to the UK market

singles

ACANA Regionals is packed with 75% meat for cats and 70% meat for dogs, whilst ACANA Singles is now loaded with 50% meat. 2 February 2017, Reigate, Surrey: Bern Pet Foods, the exclusive importers and distributors of ORIJEN & ACANA dog and cat foods, today launched ACANA’s enhanced range Singles and Regionals pet food to its 700+ retailers across UK and Ireland. Now packed with more meat than ever, 50% of which is fresh or raw and in WholePrey™ratios, both the Singles and Regional ranges are Biologically Appropriate and contain generous portions of freshly-prepared fruits and vegetables. ACANA Regionals for Dogs ACANA Regionals is now packed…

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Tetra enhances Goldfish range with award winning FunTips

Funtips

Tetra, the industry leaders in aquatics, has expanded its Goldfish food range with its award winning FunTips concept offering an interactive way for owners to feed their fish. Providing essential nutrients, the adhesive tablets stick to the glass or decorative items within the aquarium allowing fishkeepers to get closer to their fish by watching them nibbling away happily. This also gives owners the opportunity to check the condition of their fish and their general health. Containing shrimp with natural carotenoids to support their beautiful colour and a BioActive formula to promote a fully-functioning immune system, Tetra’s Goldfish FunTips provide a…

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