March 23, 2017

Pooch & Mutt launches new POS range

Pooch & Mutt

Pooch & Mutt, one of the UK’s leading ethical dog nutrition companies, has launched a new range of point of sale products for retailers. The British manufacturer is hoping the new collection will help raise brand awareness, build consumer loyalty, as well as inform customers about its range of foods, treats and supplements. The new point of sale range includes store posters, pavement signs, display stands, free samples and leaflets. The company states that independent stockists are very important to Pooch & Mutt, and that is the main reason behind the launch. All direct orders taken through Pooch & Mutt…

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Animology launches new range for cats


Animology, from Group55, has branched out from its dog and equine ranges with its new products for cats. The new range consists of three products, which are all available in two fragrances; peach and papaya. One of the new products is the Feline Great shampoo, designed specifically for cats, with aloe vera extract to soothe and protect the skin and pro-vitamin B5 to nourish the coat. The new Glamour Puss is a no-rinse shampoo which removes dirt and grease or odours from the cat without the need to rinse. The third product in the range is Purrfect Condition, a nourishing…

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Moorland Rider launches new website

Moorland Rider

Moorland Rider, British manufacturer of products for horses and their owners, has launched a new website. The new format features more information on its products, a blog showing press cuttings, and a stockists section. Caroline Graham, from the Staffordshire based company, said: “We’d like to invite all our stockists to come forward and contact us for a free listing on our website. As we sell through a number of wholesalers, we know that a lot of companies stock our products, and this facility on our new site means we can help promote them to people interested in our range. We’ve…

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Ceva extends its Logic range


Ceva Animal Health has released the new Logic Ease range to add to existing Logic products. The range consists of palatable veterinary strength supplements for dogs and cats. The new product line includes Logic EaseFlex, a joint supplement specially formulated to help soothe active joints and support long-term mobility. The supplement, which comes in packs of 28 beef flavoured chews, is designed to help maintain the elasticity of the joint cartilage and slow down its destruction of enzymes. Ceva suggest giving it as a treat daily, with a pack providing up to eight weeks’ supply for a dog weighing up…

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Ceva launches TV ad for fireworks season


Ceva Animal Health has launched a major media campaign to help educate pet owners during fireworks season. The pet product manufacturer has produced a variety of marketing materials, including leaflets, posters and shelf wobblers, following research it conducted recently into the effects of fireworks on pets and their owners. The research found that over 80% of owners are so concerned about their pets during fireworks season that they will not leave the house as frequently. The results also revealed that 50% of those questioned stated that their pets tremble and shake while fireworks are going off, over 60% said their…

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PitPats New Product Award at PATS


UK manufacturer PitPat launched a new product at PATS that won the Dog Accessory Product Award in the New Product showcase at the event on 27 September. The activity monitor for dogs, also named PitPat, is designed to tackle pet obesity within the UK by owners being able to monitor their dogs exercise. The device is wearable, attaching to the dog’s collar, and syncs with an app that is available for both iOS and Android. The app notifies the owner about the dog’s exercise throughout the day, and compares this to what is suitable for a dog of that age, weight…

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Bucktons unveil new range and packaging at PATS Telford


Bucktons, the bird food manufacturer owned by Westland Horticulture, revealed new products and new packaging at PATS Telford. The launch included a new aviary range, featuring the new Spiralife superfood, which is designed to enhance plumage and improve the general health of the bird. It is rich in calcium and a variety of minerals, including dried carrot granules for added vitamin C, to support a healthy immune system and digestive functions. This new range comes in re-sealable packaging, and includes Budgerigar Food, Canary Food, Finch Food, Cockatiel and Lovebird Food, and Parrot Food. The East Yorkshire based company also updated…

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Group 55 introduces new brand DogStar


Group 55, the creators of award-winning Animology, has introduced a new ‘entry level’ brand, Dog Star. The pet care and grooming manufacturers and distributors has released the initial DogStar range of five quick rinse, low foam, PH balanced shampoos. Retailing at just £2.99 for a 300ml bottle, DogStar launches with five fragrances including Bubblegum, Zingy Lime, Pink Grapefruit, Raspberry & Vanilla, and Honey & Shea Butter. DogStar’s parent company Group 55 Limited was established in 1999, and since then has sold millions of products worldwide. For more information visit 

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FishScience use new formula for aquarium foods


UK based company FishScience has launched a new formula for its Aquarium Foods, which are rich in Insect Meal. Dr. David Pool, founder of FishScience, said: “Insect meal is a fantastic new ingredient that we are using in the FishScience range of foods to replace much of the fish based ingredients that are traditionally used.” The use of insect meal brings a number of benefits both to the fish and to the environment, being naturally what they would consumer in the wild. It contains Inulin, a natural probiotic product that helps digestion and reduces waste. It also reduces the use…

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Orbiloc increases safety with the new Dog Dual light


Danish manufacturer Orbiloc has added to its range of safety lights with the new Dog Dual. The LED safety light is designed to keep both the dog and its owner safe, distributing the light in a 270° arc that is visible from a distance of five kilometres, allowing road users plenty of time to react. The Dog Dual, which comes with a three-year warranty, is streamlined with a size of 35mm x 200mm,weighing only 19 grams. The new design also means the light is 100% waterproof. The Orbiloc Dog Dual has different attachments that allow you to decide how and…

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