August 19, 2017

Harringtons to sponsor new series of Channel 5’s ‘The Yorkshire Vet’


Leading dog food brand Harringtons is set to sponsor the fourth series of Channel 5’s hit documentary The Yorkshire Vet set which starts on April 19th. This is the first time that brand owner Inspired Pet Nutrition (IPN) has taken up TV sponsorship for either its Harringtons or Wagg brands. The tie-up is a natural fit as Peter Wright – one of the vets who star in the series – regularly visits the brand’s factory at Dalton in North Yorkshire to approve pet products going for export. “Given our link with Peter, the opportunity to sponsor the programme seemed a…

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Skinner’s Pet Food announce sponsorship of Gundog Row at the 2017 Game Fair


Skinner’s Pet Food’s long association with gundogs and Game Fairs is set to continue in 2017, as they’ve just announced their renewed sponsorship of the Gundog Row at next year’s Game Fair. A key event at the heart of fieldsports, shooting and land management, the 2017 Game Fair will take place from the 28 – 30 July 2017 at Hatfield House in Hertfordshire. This will be the 59th Game Fair and Gundog Row is a key focus throughout the 3 day event and a popular attraction for many visitors. Skinner’s Petfood have been a major supporter of the Game Fair for…

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Aldi launches new premium pet food range


The budget supermarket will be launching Langham’s Complete Dry Dog Food, an advanced nutrition hypoallergenic premium dog food typically only stocked in pet specialists, in stores across from July. The new launch will be priced at just £2.99 for 2kg, presenting a huge 60 per cent saving when compared to leading pet food brands. Containing protein-rich turkey (known to be easier to digest and thus reducing the risks of sensitivities) and rice and whole grain barley (to provide dogs with a balanced diet), Aldi’s own-label new launch has been independently tested for performance and palatability through Leatherhead Food Research. The…

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WOOF&BREW release Pawsecco, a still ‘wine’ for cats and dogs


WOOF&BREW’s ‘Pawsecco’, a still ‘wine’ for cats & dogs, allowing owners to now share the experience in ‘raising a glass’ with their pets. Pawsecco, which is non-alcoholic, non-carbonated and contains no grapes, is available in both ‘Pet-House White’ and ‘Pet-House Rose’, Created with the advice of veterinary experts and taste-tested by dogs and cats, these specialized healthy, herbal infusions are made with 100% natural herbs, using Elderflower, Nettle, Ginseng & Lime Flower. This still ‘wine’ offers an elaborate treat, but one that also has real substance. Designed to pour over food, making the perfect ‘au jus’, or serve as a…

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Pooch & Mutt’s launches functional in specialist Supermarkets Booths


Pooch & Mutt’s Health Food For Dogs will launch six of their functional product range into Booths supermarkets this April. The upcoming launch will showcase the bestsellers from each of the Grain-Free food and treat categories. Pooch & Mutt’s 1kg edition of Grain-Free dry food will be sold in every Booths store. The range will feature the UK-made ‘Calm & Relaxed’ alongside nutrition designed for sensitive dogs, ‘Health & Digestion’. The functional dried dog food is gaining popularity following promising trials across the 1kg editions last year. Pooch & Mutt’s Grain-Free food is suitable for dogs of any age or…

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Kittyrama secures trials and exports within 3 months of launch


Within 3 months from launch, the award-winning company secured trials with both Pets at Home and Pets Corner chains; with exports to Japan, France, Portugal and Iceland and featured in British Vogue magazine. Kittyrama’s patented cat collars are proving to be a hit amongst cat owners and is looking to supply directly to the independent UK trade, with MOQs as little as 4 units, and continues to look for increasing distribution across the wholesaler network.

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Ruffwear releases summer products range for active dogs


Ruffwear®, the performance dog gear brand, has launched a range of products designed to keep dogs safe and active during the summer months. Cooling The cooling range has been expanded for SS17 and now includes three products which all feature three-layer construction for maximum performance. A wicking outer layer facilitates evaporative cooling, an absorbent mid layer stores water for evaporation and a comfortable inner layer transfers the cooling effect to the dog. New to the range for SS17 is the Jet Stream™ cooling vest. Designed with the active dog and owner in mind, it is cut for fast and light…

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3P finalises rebranding of company


3P, the manufacturer and distributor of branded accessories for dogs and cats, has finalised the rebranding of the company and repositioning of its core products. The new 3P brand focuses on supplying accessories to improve the health and wellbeing of pets and simplify pet ownership. As part of the rebranding process 3P has revisited its product range and deselected products which do not fit with this core value. The business has been in operation since 2002 and has gone through many changes over the past 15 years from internet retailer, to distributor, to the manufacture of its own Henry Wag®…

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Skinner’s new ‘Life’ range now available from wholesalers


A premium range for all life stages, Skinner’s new Life range is now available from wholesalers. Life, aimed at pets,  is available in Puppy, Junior, Adult and Senior, with Sensitive available for those dogs needing a fully hypo allergenic option. The range is perfectly balanced with super premium ingredients – including optimum levels of all nutrients and essential vitamins and minerals – to form a highly palatable diet for all stages of a dog’s life. Skinner’s pride themselves on the fact that all their diets have been carefully formulated by expert nutritionists to provide the correct balance of protein, carbohydrate,…

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Defra minister visits Pets at Home store during Invasive Species Week


The Ornamental Aquatic Trade Association welcomed the visit by Lord Gardiner to Pets at Home’s New Malden store during National Invasive Species Week. Lord Gardiner, who is Parliamentary Under Secretary of State at the Department for Environment, Food and Rural Affairs, visited the pet superstore on Wednesday March 29 to see what the industry is doing to promote the ‘no release’ message to customers. During his visit the Government minister saw how Pets at Home educates customers not to release non-native species into the wild when it sells tropical fish and aquatic plants. He was also shown how customers were…

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