April 30, 2017

Lily’s Kitchen wins top prize for cat food stand at Crufts

Crufts

For the first time ever, Lily’s Kitchen, the award-winning British producer of naturally nutritious, proper food for pets has won a top prize for their controversial cat food stand at the famous dog show; Crufts, this weekend. The stand was designed to raise awareness of healthy and delicious food for felines but this was the last thing dog lovers expected to see at the show. Hosting the stand at the show was Lily’s Kitchen’s newest family member, ‘Cat Balding’: a feline friendly TV presenter with an uncanny resemblance to the show’s official host Clare Balding. Clare Balding visited the stand…

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James Wellbeloves launches new ad campaign

On March 9 James Wellbeloves launched their new ad campaign to during a commercial break in Crufts. James Wellbeloved describes the ad as: “Young Jack and his faithful little dog, Harry, busk in a harsh corner of an unforgiving and natureless city. Jack seems to be saving money to buy a fancy, shiny new bike. But is it really what he is dreaming of?”

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BrilliantPad launches travelating dog toilet with £30,000 backing

Product

Described as the ‘automatic self-cleaning potty system for dogs’, this is a low-level platform allows canines to relieve themselves freely indoors, and rolls the mess away. Hundreds of backers have pledged nearly £30,000 to get the technology going.First little Barnie simply hops on to the 24inch x 23inch pad to do his business. Then, the device will activate automatically at the times you have set (a smart weight sensor will override this if the pad is in use) – or you can kickstart clean-up manually at any time. Once activated, the pad winds away the dirty sheet into a sealed roll at one end…

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Pet London: Catspia Pet Harness will be a huge success

product

Pet London has launched the brand new Catspia Harness range in line with growing consensus that walking cats on leads is becoming standard practice, especially for city dwellers. In an era where many urban cats are stuck inside most of the time, these new stylish metallic cat harnesses with matching leads are the perfect solution for exercising any cat outdoors. Recently, there has been a paradigm shift in taste and fashion to walk cats in public, as many felines, especially indoor cats find great pleasure in the time spent outside, enjoying the great outdoors. The benefits of such activity are:…

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Name change and re brand for Dog Rocks USA

rebrand

Dog Rocks USA Distribution LLC has announced an overarching name and re brand to “Podium Pet Products”. The name change reflects the company’s broader ambition and commitment to growth within international pet markets. CEO Carina Evans commented: “Our overarching brand – Podium Pet Products – allows us to strengthen our portfolio and emphasise our commitment to the pet care sector. We have an ambitious line extensions and new product development plans with the aim of providing a range of pet product solutions across the UK, European and North American markets, with APAC next.” Dog Rocks remains the flagship brand for Podium Pet…

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Lily’s Kitchen expands its range of occasion based products for dogs

Product

Lily’s Kitchen is launching its Great British Breakfast tin (400g), giving pet parents the opportunity to extend their special weekend breakfast to their four-legged family. With increasing numbers of owners sharing a meal time with their pet, occasion based recipes give owners the opportunity to give an exciting complete and balanced meal to their dog, safe in the knowledge that the natural ingredients are feeding their overall health. Recent success of the Sunday Lunch tin (400g) showed a genuine appetite for recipes that are not only based on tasty human meals, such as Lamb Hotpot, but for recipes that help the…

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Royal Canin launches brand image focused on education and information

Launch

A new design, presenting Royal Canin’s brand image clearly and a focus on education and information are the highlights of the company’s activity at Crufts 2017. To reflect Royal Canin’s ‘animal first’ ethos, show visitors will have the opportunity to play interactive digital games on the stand to learn more about dogs and particularly their nutritional needs. In addition, a professional photographer will take pictures of dogs visiting the stand which will be live-linked to a photographic mosaic on display throughout the show. Royal Canin is also highlighting its partnership with Guide Dogs UK, where visitors can pull a ticket…

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TastyBone launches Peanut Butter bone

Product

TastyBone, the UK manufacturer of nylon and rubber chews and toys, has launched a new flavour, adding a sweet treat for dogs to the ever-growing range of nylon bones. Made from 100% virgin nylon, TastyBone has introduced Peanut Butter flavour to the existing range which uses human grade flavours. TastyBone is non-biodegradable and there is no animal content, no salt, no sugar, no additives and no preservatives. TastyBone product manager Lynsey Aspinall states: “The new flavoured bone comes as Peanut Butter becomes an increasingly popular treat for dogs. “Dogs have a sweet tooth just like us and TastyBone is packed…

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Royal Canin to launch consumer campaign aimed at new customers

Launch

Royal Canin has launched a consumer marketing campaign which will provide 74.5m opportunities to see (OTS) the brand over the next 10 months, reaching a total of 11.1m adults or a total of 21.3 per cent of adults across the UK. Using national press partners such as The Daily Telegraph, The Guardian, The Times and The Sunday Times, the campaign aims to help educate and encourage responsible pet ownership and provide information about the benefits of scientific health nutrition, thus driving people towards the specialist pet trade. Royal Canin retail marketing manager Gemma Duffield says: “This is a high-impact campaign…

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Naturo Pet Foods becomes official Crufts supporter in UK marketing drive

Naturo Pet Foods, the UK’s fastest growing wet dog food in supermarkets, has become an official supporter of the world’s largest dog show Crufts, as part of a wider marketing drive to raise the brand’s profile across the UK. The 2017 Crufts sponsorship allows Naturo to promote its range of natural dog food to thousands of breeders, exhibitors, dog loving visitors and television and streaming viewers who take part in the prestigious annual event. Show branding, screen advertising and email and exhibitors’ mailing campaigns are all part of the supporter package as well as social media support and access to…

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