March 23, 2017

Lily’s Kitchen creates meat free dog food


Award-winning pet food brand, Lily’s Kitchen, is introducing a unique offer to their range next month with its first meat-free recipe for dogs, launching to coincide with National Vegetarian Week 16th-22nd May. The British producer of naturally nutritious, proper food for pets has created its Wholesome Veggie Feast 375g tin (rrp £2.49) to help pet owners add some healthy variety to their dog’s diet.  With the growing popularity of Meat Free Mondays for humans, this carefully crafted, nutritionally complete recipe provides a way for dogs to join in with the rest of the family. Like all Lily’s Kitchen’s recipes, Wholesome…

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New Henry Wag cool mat from 3P Enterprises


Like most people, the team at 3P are keeping their fingers crossed for a long hot summer and dreaming of playful weekends on the beach with their dogs splashing about in the sea. But did you know that dogs only have sweat glands in their paw pads so they don’t sweat like humans. This, together with a warm furry coat means that dogs can sometimes struggle to keep cool when the mercury rises. And when a dog overheats it can lead to serious and even fatal health problems. This summer season 3P can help you to keep your dog healthy…

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Bottoms Up – A new Doggy beer is on the market


Hair of the dog? WOOF&BREW, the makers of herbal doggy teas tonics and treats have launched ‘Bottom Sniffer’ – a new iconic doggy beer giving dogs real ‘tail swagger’. With a 96% palatability approval rate, ‘Bottom Sniffer’ provides the ultimate refreshment and treat for dogs and offers owners the chance to have a beer with their best mate. (Humans need to buy their own beer of course) It’s also designed to produce an ‘odour’ helping create envy amongst their doggy peers when being bottom sniffed! It’s no coincidence that this brew contains Dandelion & Burdock! Not only are these herbs…

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Ancol launches new Travel and Exercise Harness


Ancol is delighted to launch its new Travel and Exercise Harness – an improved design to its Dog Car Harness. Made from super strong nylon, the harness features a reflective panel and webbing for night time safety and a larger padded chest offering extra support for the dog. Its detachable nylon loop has a quick release clip which allows you to fasten around the seat belt and secure your dog to the car seat. A lead can then be easily attached to the harness when you take your dog from the car. Sales Director, Sarah Lane, explains: “Our previous Car…

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ADAPTIL to run TV advertising campaign during Crufts


Ceva Animal Health will be running a TV advertising campaign on Channel 4 during the four days of Crufts, from Thursday 10 to Sunday 13 March, to highlight the benefits of its leading veterinary behaviour product ADAPTIL® amongst dog owners. The ADAPTIL advertisement will feature a real life testimonial from Meg and her Cavalier King Charles Spaniel, Dude, who is anxious when his owner is away from home.  With the strapline ‘Best behaviour starts here’, the advertisement will educate pet owners on the action they should take to keep their dogs happy when they are left at home alone and…

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Tetra’s three-step solution for a healthy pond


Tetra, the global fish product manufacturer, has released two new pond solutions: Pond Peat & Straw Extract for natural clear pond water, and Pond Water Stabiliser to stabilise all important water values. This comes alongside the relaunch of its Pond Sediment Minus with new improved liquid formula for sludge reduction. Tetra’s new Pond Sediment Minus contains bacteria spores which degrade organic bottom sludge, ultimately leading to improved water quality, according to Tetra. The company also states that the product will extend the cleaning intervals for garden ponds and filters, allowing less disturbance of the eco-system thanks to less frequent cleaning…

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HiLife launches new range of dog treats and chews


Town and Country Petfoods, which produces the HiLife brand of dog and cat food, is unveiling a brand new range of treats and chews for dogs. The range consists of 24 lines of products, split between the sub brands Special Care, Chews Day and Treat Me. Among the new products to tempt dogs are Chews Day Pressed Bones and Hide Rolls, both made from natural pork or beef hide, as well as Treat Me Fishy Bites and Cubes made from 100% fish skin, Treat Me Beef & Chicken Fillets and Treat Me Training Treats for pet owners on the go….

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Forthglade unveils new website


Forthglade, the Devon-based manufacturer of natural pet food, is launching a new website this week as part of a new marketing drive to support the brand’s growth plans, following the recent £6m investment from private equity firm Piper. A substantial investment into has seen a total website overhaul, making the site fully responsive across smartphones, tablets and desktops, and using the latest web technologies implementing subtle animations and interactive elements. The site includes a new e-commerce element and provides more in-depth detail about the ranges, ingredients, feeding guidelines and product news. A new stockist search engine has also been…

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Kinder cat litter launched to the independent retailer market

cat litter

A brand new cat litter has been launched targeting independent retailers who cater to the more discerning cat owner. One of KernelKat cat litter’s key selling points is its advantage of being flushable down any domestic toilet, as it is made from biodegradable, environmentally-friendly corn kernels. The litter is proven to last much longer than other eco or non-eco cat litters, thanks to the use of a highly effective capillary system and unique production process, saving money for cat owners and encouraging regular repeat business for retailers. Exclusively available to independent and boutique stores, KernelKat will not be sold in…

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Long Paws launches TickPick in support of WVS

Long Paws

Long Paws, the London-based pet accessory brand, has just announced that its long-awaited TickPick is now available. Long Paws developed TickPick as a tick remover that can be carried on a keychain and is always available and at the ready. The TickPick tick remover is shaped like a key and sits comfortably with the rest of your keys. TickPick was developed with the help of the Worldwide Veterinary Service (WVS). WVS is an international charity that provides rapid veterinary response to disaster and emergency situations, provides life-saving volunteer resources to animal welfare charities and non-profit organisations, and offers training and…

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