March 23, 2017

Lily’s Kitchen expands its range of occasion based products for dogs

Product

Lily’s Kitchen is launching its Great British Breakfast tin (400g), giving pet parents the opportunity to extend their special weekend breakfast to their four-legged family. With increasing numbers of owners sharing a meal time with their pet, occasion based recipes give owners the opportunity to give an exciting complete and balanced meal to their dog, safe in the knowledge that the natural ingredients are feeding their overall health. Recent success of the Sunday Lunch tin (400g) showed a genuine appetite for recipes that are not only based on tasty human meals, such as Lamb Hotpot, but for recipes that help the…

Read More

Royal Canin launches brand image focused on education and information

Launch

A new design, presenting Royal Canin’s brand image clearly and a focus on education and information are the highlights of the company’s activity at Crufts 2017. To reflect Royal Canin’s ‘animal first’ ethos, show visitors will have the opportunity to play interactive digital games on the stand to learn more about dogs and particularly their nutritional needs. In addition, a professional photographer will take pictures of dogs visiting the stand which will be live-linked to a photographic mosaic on display throughout the show. Royal Canin is also highlighting its partnership with Guide Dogs UK, where visitors can pull a ticket…

Read More

TastyBone launches Peanut Butter bone

Product

TastyBone, the UK manufacturer of nylon and rubber chews and toys, has launched a new flavour, adding a sweet treat for dogs to the ever-growing range of nylon bones. Made from 100% virgin nylon, TastyBone has introduced Peanut Butter flavour to the existing range which uses human grade flavours. TastyBone is non-biodegradable and there is no animal content, no salt, no sugar, no additives and no preservatives. TastyBone product manager Lynsey Aspinall states: “The new flavoured bone comes as Peanut Butter becomes an increasingly popular treat for dogs. “Dogs have a sweet tooth just like us and TastyBone is packed…

Read More

Royal Canin to launch consumer campaign aimed at new customers

Launch

Royal Canin has launched a consumer marketing campaign which will provide 74.5m opportunities to see (OTS) the brand over the next 10 months, reaching a total of 11.1m adults or a total of 21.3 per cent of adults across the UK. Using national press partners such as The Daily Telegraph, The Guardian, The Times and The Sunday Times, the campaign aims to help educate and encourage responsible pet ownership and provide information about the benefits of scientific health nutrition, thus driving people towards the specialist pet trade. Royal Canin retail marketing manager Gemma Duffield says: “This is a high-impact campaign…

Read More

Naturo Pet Foods becomes official Crufts supporter in UK marketing drive

Naturo Pet Foods, the UK’s fastest growing wet dog food in supermarkets, has become an official supporter of the world’s largest dog show Crufts, as part of a wider marketing drive to raise the brand’s profile across the UK. The 2017 Crufts sponsorship allows Naturo to promote its range of natural dog food to thousands of breeders, exhibitors, dog loving visitors and television and streaming viewers who take part in the prestigious annual event. Show branding, screen advertising and email and exhibitors’ mailing campaigns are all part of the supporter package as well as social media support and access to…

Read More

Animology have added to their product range by launching a colour enhancing shampoo

Product

True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat. Specialist shampoos for white or black dogs are widely available, however, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours. Group55’s managing director, Stephen Turner, commented: “We are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector. Following the global success of our unique ‘Fox Poo’ shampoo it is testimony to our…

Read More

Piper invests £5m in Barking Heads and Meowing Heads pet food brands

Investment

Piper has increased its presence in the natural pet food sector by investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney. They met and worked together in the pet food industry at Nutro, and Paul had previously run his own kennels business. Dissatisfied with the quality of dog and cat food on offer, the trio set out to develop a solution. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the…

Read More

PetLondon launched British themed pet toys

Product

PetLondon’s British themed souvenirs and toys are for audiences both at home and abroad. Nestled in the heart of London, just off Regent Street and a stone throws away from BBC Broadcasting House, PetLondon has from its conception has been 100% British. The founder’s initial idea for PetLondon was born, when in 2002, Poppy, their mascot, was rescued from Battersea’s Dog Home. The soft plush toys range starting from £7.99 RRP, are modelled on London classics, including the black cab, a red telephone box and a Union Jack bone. Also available will be a Union Jack Bandanna collar with bone…

Read More

PetLondon launches new Pet Spa collection

Products

Tapping into the increasing number of health conscious pet owners and the growing demand for pet spa products, PetLondon have just launched the Wags & Wiggles collection of bathing and grooming products. The new Wags & Wiggles Spa range features safe natural ingredients such as Shea Butter, Jojoba Seed Oil and Aloe. It’s also free from hash chemicals, like SLS, Paraben and DEA. This will appeal to customers that are looking for natural product for their pets. The range includes Shampoos, Spritzers and Wipes in fun fresh flavours such as Raspberry or Grapefruit. The collection is packaged in bright, fun,…

Read More

PetQuip to exhibit a record number of pet product suppliers

Exhibition

A record number of pet product suppliers is exhibiting in the PetQuip trade association’s group at Zoomark 2017. The group comprises 23 companies in the British pavilion (Hall 22) and five companies exhibiting independently in other halls of the show. Since PetQuip first organised the British pavilion at the biennial Zoomark show in 2007, the British group has grown each year and numerous new items have been introduced to Italian and worldwide buyers. 2017 will be no exception with new innovations being displayed across most areas of the pet sector. For the benefit of visiting buyers, PetQuip is organising and…

Read More