August 17, 2017

ADAPTIL to run TV advertising campaign during Crufts


Ceva Animal Health will be running a TV advertising campaign on Channel 4 during the four days of Crufts, from Thursday 10 to Sunday 13 March, to highlight the benefits of its leading veterinary behaviour product ADAPTIL® amongst dog owners. The ADAPTIL advertisement will feature a real life testimonial from Meg and her Cavalier King Charles Spaniel, Dude, who is anxious when his owner is away from home.  With the strapline ‘Best behaviour starts here’, the advertisement will educate pet owners on the action they should take to keep their dogs happy when they are left at home alone and…

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Tetra’s three-step solution for a healthy pond


Tetra, the global fish product manufacturer, has released two new pond solutions: Pond Peat & Straw Extract for natural clear pond water, and Pond Water Stabiliser to stabilise all important water values. This comes alongside the relaunch of its Pond Sediment Minus with new improved liquid formula for sludge reduction. Tetra’s new Pond Sediment Minus contains bacteria spores which degrade organic bottom sludge, ultimately leading to improved water quality, according to Tetra. The company also states that the product will extend the cleaning intervals for garden ponds and filters, allowing less disturbance of the eco-system thanks to less frequent cleaning…

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HiLife launches new range of dog treats and chews


Town and Country Petfoods, which produces the HiLife brand of dog and cat food, is unveiling a brand new range of treats and chews for dogs. The range consists of 24 lines of products, split between the sub brands Special Care, Chews Day and Treat Me. Among the new products to tempt dogs are Chews Day Pressed Bones and Hide Rolls, both made from natural pork or beef hide, as well as Treat Me Fishy Bites and Cubes made from 100% fish skin, Treat Me Beef & Chicken Fillets and Treat Me Training Treats for pet owners on the go….

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Forthglade unveils new website


Forthglade, the Devon-based manufacturer of natural pet food, is launching a new website this week as part of a new marketing drive to support the brand’s growth plans, following the recent £6m investment from private equity firm Piper. A substantial investment into has seen a total website overhaul, making the site fully responsive across smartphones, tablets and desktops, and using the latest web technologies implementing subtle animations and interactive elements. The site includes a new e-commerce element and provides more in-depth detail about the ranges, ingredients, feeding guidelines and product news. A new stockist search engine has also been…

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Kinder cat litter launched to the independent retailer market

cat litter

A brand new cat litter has been launched targeting independent retailers who cater to the more discerning cat owner. One of KernelKat cat litter’s key selling points is its advantage of being flushable down any domestic toilet, as it is made from biodegradable, environmentally-friendly corn kernels. The litter is proven to last much longer than other eco or non-eco cat litters, thanks to the use of a highly effective capillary system and unique production process, saving money for cat owners and encouraging regular repeat business for retailers. Exclusively available to independent and boutique stores, KernelKat will not be sold in…

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Long Paws launches TickPick in support of WVS

Long Paws

Long Paws, the London-based pet accessory brand, has just announced that its long-awaited TickPick is now available. Long Paws developed TickPick as a tick remover that can be carried on a keychain and is always available and at the ready. The TickPick tick remover is shaped like a key and sits comfortably with the rest of your keys. TickPick was developed with the help of the Worldwide Veterinary Service (WVS). WVS is an international charity that provides rapid veterinary response to disaster and emergency situations, provides life-saving volunteer resources to animal welfare charities and non-profit organisations, and offers training and…

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FURminator unveils Christmas gift guide


FURminator and Tetra have unveiled their gift guide for Christmas, with gifts for fish-keepers taking centre stage. For the furry friends of the family, the FURminator deShedding tool is designed by professional groomers and recommended by vets according to the company. The tool can reduce the level of shedding in cats and dogs by up to 90%. The Tetra Peppa Pig Aquarium is an ideal starter tank to keep children engaged and teach them the responsibilities of fish-keeping. For fun on Christmas morning and to make feeding time more interactive and enjoyable, the Tetra FunTips are two-colour tablets that can…

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Future is bright for AmPet Products


UK retailer interest in the wide range of AmPet Products has grown impressively over the past year and the trend is set to continue in 2016, according to the company. The Nottinghamshire-based company, which introduces innovative products to the UK from leading American suppliers as well as other major countries around the globe, will be seeking out more bestsellers at Global Expo in March. AmPet’s sales and marketing director Alex Wilson said: “Over the past few years we’ve secured exclusive UK distributor rights to some fantastic American products and we’re determined to continue this trend in 2016.” AmPet will be…

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Mirrors for Training offers finance options for businesses

Mirrors for Training

Mirrors for Training has announced it is now able to offer its non-warp Arena Mirrors on finance to businesses, providing the terms and conditions are met. This new initiative is to make it easier for riding schools, livery yards, professional riders, saddle fitters and other businesses that uses arenas as an essential part of what they do to benefit from top quality arena mirrors. The Mirrors for Training system is designed to be versatile, with the 8ft x 4ft mirrors being suitable for indoor and outdoor use, whether mounted horizontally or vertically. The mirrors are made using Pilkington Opti-Mirror for…

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Precious Pets London appearing in Selfridges & Co.

Precious Pets London

Precious Pets London has been introduced to Selfridges & Co. London department store for Christmas 2015. The company unveiled its luxury grooming range on the fourth floor this month, which was scheduled to coincide with the famous London department store’s Christmas offerings that are now being displayed throughout the shop. The Precious Pets London gift range is part of the selection alongside the company’s established retail lines. Both of the company founders, siblings Charlotte and Gregory Nash, visited the store to see the new display. Charlotte praised it, stating: “Our products look wonderful in this prestigious store and not only…

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