July 23, 2017

Lily’s Kitchen partner with PDSA and KidZania UK

pet food

The British producer of naturally nutritious, proper food for pets, Lily’s Kitchen, has joined forces with the UK’s leading veterinary charity PDSA to launch an exciting new activity at KidZania UK in Westfield, London where kids learn how to keep pets happy and healthy. The new joint-branded Pet Wellbeing Centre at KidZania has been created to educate the next generation of pet owners about animal welfare in a fun and engaging way. The UK is a nation of pet lovers, but research has revealed that 85% of children have never heard about the five animal welfare needs (environment, diet, behaviour, companionship…

Read More

New product from Animology

cat products

Animology have added to their multi-award winning product range by launching dual sided cat cleaning wipes – Feline Fresh. Feline Fresh cat wipes are high performance, dual-sided cat cleaning wipes soaked in an advanced no-rinse cat shampoo and have been developed to provide an easy yet effective cleaning solution for your cat. The wipes form the latest edition to the Animology cat range which consists of shampoo, no-rinse shampoo and a conditioning cat spray and were developed following on from the success of Animology Clean Sheets. Uniquely the wipes have a textured side to scrub and loosen dirt, and a…

Read More

Unipet International receive ‘A’ grade for second year


After another year of hard work, Unipet remain the only UK suet wild bird food manufacturer to receive a BRC ‘A’ Grade Accreditation – for the second year in a row. The BRC Global Standard for Food Safety is developed by food industry experts from retailers, manufacturers and food service organisations. Although it is not a compulsory requirement within the wild bird food industry, the Unipet Team have been working tirelessly to maintain the high standards on their site since last year’s success in preparation for the 2017 audit, which has certainly paid off! The ‘A’ Grade status gives their…

Read More

Selective Naturals goes grain free as pet owners voice their support


The launch of Selective Naturals treats has been hugely successful. Now manufacturer Supreme Petfoods is riding the crest of the wave and taking the brand one step further by going grain-free. The move follows feedback from almost 700 owners of small pets who gave the concept a resounding thumbs up, with 93% saying they believed that there was a benefit to feeding grain-free. Marketing manager Claire Hamblion says the findings herald exciting times for retailers: “We’ve never seen such strong support for a product proposition and the need is just not currently being met in the UK, If you thought…

Read More

BarkBox And The Subscription Service Turned Lifestyle Brand


Like many innovators starting out, BarkBox cofounder and CEO Matt Meeker was a man looking to solve his own problem. “I have a Great Dane named Hugo which is fairly rare in New York City” Matt explains. “When I got him, I just wanted to make him happy because I was, and am, obsessed with him. And every day I thought about what I can do to make this enormous dog happy. And I would go to pet stores to find that right thing, and pretty much every day I came home with the [same] bully stick.” Matt felt that, though he…

Read More

Collarways celebrates 13th year with new range of cat toys


Manufactured by Ethical Products, based in the US and under the Spot brand the range is separated into 5 sections with clear packaging differences. The toys are split for customers’ cats preference of game whether it is to hunt, chew, kick or scratch and there are also the glow items as play has no light constraints for our feline friends. There is a toy for every pampered puss and for all budgets, from a simple catnip fish to the amazingly fun remote control mouse. For more information contact Collarways Limited on 01747 832050 or visit the website www.collarways.com

Read More

Charlie And Friends Products Unveils Prebiotic Pet Grooming Range


The Premium Pet Grooming brand Charlie And Friends launch their Pet Care products using natural, organic and clinically proven active Prebiotics for healthy skin in pets as well as other clinically proven actives to provide protection against microorganisms on pets. These products will also soften, soothe and calm sensitive, irritated, dry, itchy and flaky skin as well as controlling odour. The all natural and organic Pet Grooming Products consist of Prebiotic Luxury Pet Conditioning Shampoo to moisturise, soften and shine. Prebiotic Luxury Pet Odour Control Shampoo to deeply cleanse and control odour.  Prebiotic Luxury Pet Muscle Ease Shampoo to ease…

Read More

Mars Petcare launches two new cat treats

Mars Petcare is announcing the launch of two exciting new product innovations, set to drive growth in the Care and Treats category. New Dreamies Deli-Catz™ are bite-size treats with a pioneering, tender texture made with 80% chicken, beef or turkey. New Whiskas® Trio Crunchy Treats are 3 different packs of cat treats, all come with fun trio of shapes and colours in every pack with added minerals and vitamins to support a healthy skin and coat. The aim is to create new, exciting products that tempt owners and cats alike to enter the category Helen Duffield, Category Strategy Controller at…

Read More

PetSafe make pet hydration a priority this summer

With a heatwave predicted this July and August, global pet product expert, PetSafe® Brand, today announces it is embarking on a summer campaign to keep pet hydration front of mind for pet owners.  Building on previous years’ hydration initiatives, the brand will be underlining to consumers the importance of keeping animals watered in the summer months. Across its social media assets PetSafe® Brand will be sharing top hydration tips via a series of memes and infographics as well as running fountain giveaways.  Its Facebook page will feature a weekly weather report advising people of hot conditions and how to keep their pets…

Read More

Lily’s Kitchen launches new recipe

dog food

The British producer of naturally nutritious, proper food for pets, Lily’s Kitchen, has launched its latest recipe for dogs, Fish Supper, a meat-free fish protein meal, perfect for dogs with sensitive stomachs. Made with freshly prepared herring (35%) and salmon (30%) which are a valuable source of omega 3 for a shiny coat, this wholesome, nutritious recipe also contains pumpkin which is high in soluble fibre for healthy digestion, kale which provides vitamin K and antioxidants, plus minerals, herbs and fennel. As with all Lily’s Kitchen’s recipes, Fish Supper is grain free, hypoallergenic, natural and holistic, and contains no rendered…

Read More