March 23, 2017

Royal Canin to launch consumer campaign aimed at new customers


Royal Canin has launched a consumer marketing campaign which will provide 74.5m opportunities to see (OTS) the brand over the next 10 months, reaching a total of 11.1m adults or a total of 21.3 per cent of adults across the UK. Using national press partners such as The Daily Telegraph, The Guardian, The Times and The Sunday Times, the campaign aims to help educate and encourage responsible pet ownership and provide information about the benefits of scientific health nutrition, thus driving people towards the specialist pet trade. Royal Canin retail marketing manager Gemma Duffield says: “This is a high-impact campaign…

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PDSA warns that passive smoking can be harmful to pets too


  Wednesday 8 marks National No Smoking Day and PDSA is giving animal lovers an extra reason to quit – for the sake of their pet’s health. The effects of second-hand smoke on humans are well known, but the impact passive smoking can have on our pets is something that smokers often underestimate, or don’t consider at all. Studies show that animals who are exposed to smoke are at a higher risk of developing respiratory disease and some cancers. PDSA vet, Rebecca Ashman, said: “Sustained exposure to cigarette smoke can cause severe breathing difficulties or cancers in pets, just as…

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Naturo Pet Foods becomes official Crufts supporter in UK marketing drive

Naturo Pet Foods, the UK’s fastest growing wet dog food in supermarkets, has become an official supporter of the world’s largest dog show Crufts, as part of a wider marketing drive to raise the brand’s profile across the UK. The 2017 Crufts sponsorship allows Naturo to promote its range of natural dog food to thousands of breeders, exhibitors, dog loving visitors and television and streaming viewers who take part in the prestigious annual event. Show branding, screen advertising and email and exhibitors’ mailing campaigns are all part of the supporter package as well as social media support and access to…

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The retail industry steps up the fight against rising cyber threats


The BRC has today launched a cyber security ‘toolkit’ that will provide retail businesses of all sizes with a practical, step-by-step guide to prevent and manage cyber security threats and protect the customers they serve. The BRC Cyber Security Toolkit, launched in London today by the BRC and Home Office minister Sarah Newton MP, is the first of its kind. The toolkit aims to provide retailers with practical guidance to ensure they have the appropriate preventative and response measures in place to reduce their vulnerabilities and to protect both themselves and their customers. For retailers, the online market has seen…

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Animology have added to their product range by launching a colour enhancing shampoo


True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog’s coat. Specialist shampoos for white or black dogs are widely available, however, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours. Group55’s managing director, Stephen Turner, commented: “We are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector. Following the global success of our unique ‘Fox Poo’ shampoo it is testimony to our…

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Piper invests £5m in Barking Heads and Meowing Heads pet food brands


Piper has increased its presence in the natural pet food sector by investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney. They met and worked together in the pet food industry at Nutro, and Paul had previously run his own kennels business. Dissatisfied with the quality of dog and cat food on offer, the trio set out to develop a solution. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the…

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PetLondon launched British themed pet toys


PetLondon’s British themed souvenirs and toys are for audiences both at home and abroad. Nestled in the heart of London, just off Regent Street and a stone throws away from BBC Broadcasting House, PetLondon has from its conception has been 100% British. The founder’s initial idea for PetLondon was born, when in 2002, Poppy, their mascot, was rescued from Battersea’s Dog Home. The soft plush toys range starting from £7.99 RRP, are modelled on London classics, including the black cab, a red telephone box and a Union Jack bone. Also available will be a Union Jack Bandanna collar with bone…

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£12.8m deal for pet supply business


A Devon-based pet supply business with more than 2,800 customers in the UK and across Europe has been acquired in a £12.8m deal. Vital Pet Products has warehouses in Exeter, Bolton, Glasgow, Salisbury and Bristol and distributes 28,000 products to the pet specialist retail sector. It has been bought from the Steuart family by the Subura Group, a business set up to facilities the acquisition. The group brings together some of the industry’s leading experts who already currently operate in the wholesale market. A spokesperson for Subura Group said: “This acquisition demonstrates our commitment to the pet sector in the…

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PetLondon launches new Pet Spa collection


Tapping into the increasing number of health conscious pet owners and the growing demand for pet spa products, PetLondon have just launched the Wags & Wiggles collection of bathing and grooming products. The new Wags & Wiggles Spa range features safe natural ingredients such as Shea Butter, Jojoba Seed Oil and Aloe. It’s also free from hash chemicals, like SLS, Paraben and DEA. This will appeal to customers that are looking for natural product for their pets. The range includes Shampoos, Spritzers and Wipes in fun fresh flavours such as Raspberry or Grapefruit. The collection is packaged in bright, fun,…

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PetQuip to exhibit a record number of pet product suppliers


A record number of pet product suppliers is exhibiting in the PetQuip trade association’s group at Zoomark 2017. The group comprises 23 companies in the British pavilion (Hall 22) and five companies exhibiting independently in other halls of the show. Since PetQuip first organised the British pavilion at the biennial Zoomark show in 2007, the British group has grown each year and numerous new items have been introduced to Italian and worldwide buyers. 2017 will be no exception with new innovations being displayed across most areas of the pet sector. For the benefit of visiting buyers, PetQuip is organising and…

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