March 23, 2017

Animal Health Trust launches major fundraising campaign at Crufts 2017

Campaign

The Animal Health Trust has improved the health of millions of animals for the past 75 years. To mark the anniversary, the charity was at Crufts 2017 to launch a special fundraising campaign to raise £75,000 towards new medical equipment as they look to save the more lives. The Trust is hoping to spread the word to the owners of the 22,000 happy, healthy dogs that will descend on the NEC in Birmingham for the world’s largest dog show, now in its 126th year, over the weekend. Founded in 1942 by Dr Reginald Wooldridge, the Animal Health Trust specialises in preventing illness…

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Pets at Home opens new 9,000 sq ft store in Bath

Opening

The new Pets and Home store in Lower Bristol Road has opened up with a pet salon, adoption centre, aquatics centre and veterinary practice. It has taken up one of three units created in part of the former Herman Miller factory, next to Lidl, known now as Metro Retail Park. The 9,000 sq ft store was opened on Friday (March 10) by Mayor of Bath Paul Crossley. Store manager Briony Briscoe said: “Our opening weekend went even better than we had hoped and it was great to receive the Mayor of Bath and show him the new amenities that we…

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Natures Menu launches new Mighty Mixers range

Food

The UK’s number one for raw pet food and Europe’s leading expert in raw, Natures Menu, has announced the launch of two new Mighty Mixers following the company’s successful sponsorship of Crufts 2017. This latest addition to the Natures Menu portfolio includes two new flavours of Turkey & Oats and Salmon & Potato, available to trade from 1st April at a RRP £7.95 each. The two new flavours join Natures Menu’s existing range of mixers, treats, complete raw meals and pure meat range. Made with fresh salmon and turkey meat and a wholesome blend of oats, fresh vegetables and superfoods,…

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B&M launches new TV ad campaign, aimed at dogs

Campaign

North West-based retailer, B&M, has worked with Cheetham Bell on what they believe is the first ever television commercial for dogs. Working closely with dog behavioural specialists B&M aims to stimulates the dog’s senses and captures their attention within the advertisement. To highlight a range of pet products, they’ve hired an actor who can bark (as well as speak), to ensure that the ad communicates directly to its target market. This has included filming with more frames per second, so the dogs don’t see a flickering image, plus high pitched tones and hand signals.   As part of the campaign,…

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James Wellbeloves launches new ad campaign

On March 9 James Wellbeloves launched their new ad campaign to during a commercial break in Crufts. James Wellbeloved describes the ad as: “Young Jack and his faithful little dog, Harry, busk in a harsh corner of an unforgiving and natureless city. Jack seems to be saving money to buy a fancy, shiny new bike. But is it really what he is dreaming of?”

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Lily’s Kitchen expands its range of occasion based products for dogs

Product

Lily’s Kitchen is launching its Great British Breakfast tin (400g), giving pet parents the opportunity to extend their special weekend breakfast to their four-legged family. With increasing numbers of owners sharing a meal time with their pet, occasion based recipes give owners the opportunity to give an exciting complete and balanced meal to their dog, safe in the knowledge that the natural ingredients are feeding their overall health. Recent success of the Sunday Lunch tin (400g) showed a genuine appetite for recipes that are not only based on tasty human meals, such as Lamb Hotpot, but for recipes that help the…

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Naturo Pet Foods becomes official Crufts supporter in UK marketing drive

Naturo Pet Foods, the UK’s fastest growing wet dog food in supermarkets, has become an official supporter of the world’s largest dog show Crufts, as part of a wider marketing drive to raise the brand’s profile across the UK. The 2017 Crufts sponsorship allows Naturo to promote its range of natural dog food to thousands of breeders, exhibitors, dog loving visitors and television and streaming viewers who take part in the prestigious annual event. Show branding, screen advertising and email and exhibitors’ mailing campaigns are all part of the supporter package as well as social media support and access to…

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Petwell donates to dog charities

Petwell

Petwell, suppliers of pet medicine, food and supplements online, are donating to the Birmingham Dogs Home and Berkshire Search & Rescue Dogs, both charities that are entirely reliant on sponsorship and donations to exist and carry out their work. Petwell, which launched as VetePet in 2010, completely revamped their image in 2016. Their new website features over 5,000 products and a dedicated pet advice section, including a blog written by a qualified Veterinary Surgeon. Jon Chapman, Berkshire Search & Rescue Dogs press officer said: “It’s great that national businesses like Petwell recognise the work put in by our volunteers and…

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Winner revealed for Christmas Pawtraits competition

Pawtrait

The winner of the Christmas Pawtraits competition has been chosen by the owners of Pet Emporium in Watford. Katie Dickinson, 29, and Yasmin Tarr, 26, took over the Pet Emporium in St Albans Road, Watford, two years ago and have seen a varied collection of dressed up animals. During the festive period the Observer ran a competition to find the best dressed pet in south west Herts. Miss Dickinson said: “Most pets are treated like children and everybody loves dressing them up. “We find the bigger dogs hate dressing up but the smaller dogs like as much attention as they…

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LOGIC® Diar-stop renamed LOGIC® Firm

firm

Ceva Animal Health, manufacturer of the leading range of veterinary strength supplements LOGIC® for cats and dogs, has renamed its supplement to support digestion, LOGIC® Firm. LOGIC Firm, which was previously known as LOGIC® Diar-stop, is a palatable oral paste that contains intestinal protectants including montmorillonite, electrolytes and dextrose to maintain intestinal function by coating and protecting the intestinal cells, and absorbing toxins.  LOGIC Firm also contains prebiotics called fruco-oligosaccharides, which help to maintain normal intestinal flora by promoting the growth of good bacteria, such as bifidobacteria and lactobacilli, at the expense of potentially pathogenic bacteria.  It also stimulates the…

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