August 19, 2017

Hundreds of young future pet owners educated in Widnes

More than 400 future pet owners in Widnes have been educated over the past year on how to care responsibly for animals. Pets At Home has offered free and interactive workshops mainly during school holidays which help teach children how rewarding pets can be and how to care for them. The workshops offer a fun-filled set of activities, including products and pets, for a hands on approach to pet care. After completing the workshops each child receives a My Pet Pals themed certificate, colouring sheets and stickers to take home. A total of 432 future pet owners were educated in…

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IAMS Naturally launches new range of pet food

  IAMS Naturally have released a new range of pet food, for both cats and dogs. The new range comes in two flavours for both cats and dogs, containing either sustainably sourced North Atlantic Salmon or Natural New Zealand Lamb whilst being rich in rice and vegetables to provide a 100% complete and balanced diet that includes: Vitamin E to help support natural defences Omega 3&6 to help maintain healthy skin and coat Fibre to aid healthy digestion Protein to help maintain strong lean muscles IAMS Naturally is available to purchase from specialist pet shops and grocery retailers from RRP…

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Kittyrama launch new collection of Cat Friendly collars

  Kittyrama are a new UK company, which have started by creating a collection of award-winning cat collars..  Available now, the patent-pending collars (RRP £9.99) not only feature bright and beautiful colours, but are also hypoallergenic, waterproof, lightweight and very safe.  In fact, Kittyrama collars are the first ever cat collars to receive a ‘Cat Friendly’ award by International Cat Care, the global charity for the welfare of cats, after putting the products through a rigorous test with 20 of their cat experts. These are the first products from the company, which spent over two years developing them to perfection. Kittyrama…

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Viral Video Doubles Sales and Cements Pooch & Mutt’s Position as Largest Independent Pet Food Brand on Social Media

  Pooch & Mutt’s video, parodying the John Lewis Christmas advert, has had over 1 million views and 8.9K shares on Facebook. It surpassed all other independent pet food brand campaigns on social media in the UK and led to their Christmas range selling-out nationwide. Pooch & Mutt have had huge success combining special edition Christmas products with viral marketing. They launched two limited edition Christmas dog treats; The “Christmas Dinner with No Sprouts” launched in late October and the “Triple-Tier Dog Treat Tin” launched in November. The launch was backed by a ‘Spinal Tap’ inspired mockumentary parodying a larger brand’s…

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Cotswold RAW seeks to raise £250,000 by offering the crowd a 10% stake in business

  From midday on the 10th January it will be possible to join the Cotswold RAW pack for as little as £10. Cotswold RAW is offering the crowd a 10% stake in its bustling rural business as it seeks to raise £250k that will be deployed to expand its product range whilst evolving both its distribution and production infrastructure. With some 8.5 million dog owners in the UK, it makes sense to invest in a food arena which has enjoyed enviable growth, both in times of economic boom and austerity.  With 1-3 dogs currently suffering from ‘obesity-related’ issues it’s vital…

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Bletchley is a national hotspot for overweight dogs

Dogs in Bletchley are among the fattest in England, a survey has revealed. The town’s pampered pooches are sixth most likely to be overweight in the country. And, overall, they weigh an average 43 per cent more than their target weight, say Pets at Home vets. The pet retailer analysed more than half a million dogs across England to come up with the fat pet statistics. The town where dogs were most likely to be fat was Swinton in Yorkshire, while the slimmest dogs came from Consett in County Durham. Pets at home veterinary advisor Dr Maeve Moorcroft said: “It’s…

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Pets at Home unveils new shoppable features on updated website

  Pets at Home is transforming its online shopping experience by providing innovative ways to interact with its customers. The retailer has adopted Amplience, a leading digital content production and delivery platform, enabling features such as interactive video, shoppable content and user generated commerce. Through this platform Pets at Home customers will be able to make purchases by interacting with creative content as well as the more traditional static product pages. Visitors to www.petsathome.com can now view items within banners, catalogues and even video, then simply click and buy their favourites without having to search for the items elsewhere on the…

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Pets at Home give Redditch youngsters tips on how to care for pets

  A Redditch pet shop is celebrating after helping to teach more than 260 future pet owners on how to care for pets responsibly. During 2016 Pets at Home in Redditch saw 263 children attend their free and interactive pet workshops, mainly during school holidays, helping to teach youngster how rewarding pets can be. The workshops are run by Pets at Home colleagues, most of whom are pet owners themselves and they focus on teaching kids about the five welfare needs of animals – shelter, food and water, good health, appropriate company and the right living environment, which are all…

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Slippery fingered thief steals snake from Brownhills pet store

A thief walked out of Brownhills pet store with the reptile – dubbed Sid the Snake – in his pocket. Now, staff at Chico’s Pet Supplies fear the corn snake will perish unless returned. The 15cm specimen was only weeks old and was shedding skin, which makes him more vulnerable during cold weather. Store helper Victoria Mosedale said: “If he’s not been fed by now, he is going to be very hungry. “If they have not put him on a heat mat, he will not survive.” Victoria added: “We’ve had children trying to put their hands in cages before, but it’s the…

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Pet Care Retail Feature: Pet grooming products, how retailers can cash in

grooming

In a new survey, FURminator has discovered that despite pampering pets, two thirds of owners never take their pets to the groomers Of the 2,000 pet owners questioned in FURminator’s study, almost half (46%) said that they wouldn’t dream of visiting friends and family without their four legged friend. The research also revealed that more than a quarter (27%) of pet owners take their pets shopping, with a further third (36%) taking their pooches on holiday. Despite the fact that many owners spend an average of £1,113 on their pets per year, only one in three (35%) owners say they…

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