August 17, 2017

Forthglade and Adam Henson launch video alongside their ‘Dump the Junk’ campaign

Fotherglade

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James Wellbeloved’s new infographic helps owners choose their perfect dog

The original infographic can be found on James Wellbeloved’s website.

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ROYAL CANIN® to focus on the weight management journey in latest webinar

Vet

ROYAL CANIN® is giving veterinary professionals the opportunity to view the journey of weight management from three different perspectives in its latest webinar. Hosted by ROYAL CANIN’S Weight Management Clinic Nurse, Georgia Woods RVN CertCFVHNut PHC, the webinar is running on 13 Tuesday June at 8pm and will explore weight management from a patient, owner and nurse/vet perspective. ‘The Three Key Perspectives of Weight Management’ webinar will cover subjective and objective measures that can be used to assess a patient’s quality of life, how to overcome owner’s personal beliefs, how to change their existing behaviours to ensure a successful weight…

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Pooch & Mutt launch chew range with campaign highlighting the harmful ingredients in Pedigree Dentastix.

Dentistix

Pooch & Mutt, the healthy dog food brand, have launched their most aggressive campaign to date, in their mission to lead a dog food revolution. The campaign against Dentastix, aimed at informing pet owners, has highlighted at least 5 ingredients that may have detrimental and harmful effects on a dog’s health, including the potential of causing cancer. A full exposure on the most harmful and questionable ingredients can be found at bit.ly/TheDentastixTruth. Pooch & Mutt is the largest independent dog food company on social media, as such they have a lot of interaction with their customers. They found out that…

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PATS: Why new companies decide to launch at the show

PATS

The UK pet industry has seen an impressive number of companies entering the market over the past few years and many of these new businesses have chosen the PATS trade shows as their launch pad. This year’s PATS Telford on September 24-25 will see a host of newcomers exhibiting their new products and services to an audience of UK and international pet retailers. PAWBO is a newcomer to the UK market with its wireless interactive pet camera and the company will be exhibiting at PATS Telford for the first time. Marketing director Ray Lin said: “PAWBO and the PAWBO Theme…

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Biopod™, a complete micro-habitat, is set to launch globally on 17 July

Biopod

Company founder Jared Wolfe initially conceived Biopod to be a safe haven for endangered rainforest species, namely frogs. The goal was to re-create conditions found in the wild and assist in conservation projects to breed endangered species and release back into the wild. After years of design and testing, Biopod launched a Kickstarter and Indiegogo campaign and raised over $1.2 million through over 1,200 backers. It’s since received huge exposure in North America and had further private equity investment to ensure Biopod is a worldwide success. What is Biopod? Biopod comes in 5 sizes and contains the latest technology to keep a…

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TRIXIE builds new warehouse to aid in product availability

Warehouse

In spring, TRIXIE Heimtierbedarf GmbH & Co. KG (TRIXIE Pet Supplies) in Tarp started building another warehouse. Directly adjoining Hall 11, which was completed in 2012, a 26-metre high building in silo structure is now being built on a total area of 9,600 m2. The structure allows optimal use of the available surface area. Jan Petersen, head of intralogistics, explains: “Our customers value our fast and flexible delivery capacity. As we have reached the limits to our capacity with our existing halls, the construction of a new hall ensures optimal product availability,” The new, fully automated high-bay warehouse under construction…

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IAMS new campaign highlights nutritional value of their food

IAMS

As the gap between pet food and human food trends continues to narrow, consumers are scrutinising the ingredients in the nutrition they feed their pets more than ever. Owners are demanding pet nutrition with a high meat content and natural ingredients that are low in sugar, salt and fat, whilst ensuring their pets enjoy flavour and variety in their diet1. It is this insight that has underpinned IAMS latest campaign to highlight why IAMS is packed with high quality animal proteins to support healthy, active lives for pets. The new IAMS Proactive Health campaign showcases the impressively high levels of…

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British firms return from Zoomark with firm orders and positive meetings with buyers from over 50 countries

Zoomark

An on-site survey carried out by the PetQuip association at the close of the Zoomark international pet product trade exhibition held in Bologna confirmed that the British group of exhibitors had made major inroads into many important export markets. The survey highlighted that the UK suppliers had welcomed buyers from 53 countries to their stands during the four days of the show In addition to the numerous positive enquiries received, firm orders had been cemented before the exhibition closed. For example, Hugo Kamishi secured orders from Italy and Greece, Howler & Scratch attracted orders from Malta and Austria and Armitage…

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Lincolnshire pet food manufacturer invests in its future

Food

A family-run pet food manufacturer is investing in its future after giving staff the opportunity to complete a year-long bespoke training programme. Fold Hill Foods Ltd, based in Old Leake near Boston has increased productivity and improved efficiency by enhancing the skills of its workforce. Staff recently completed training which was focused on Business Improvement Techniques (BIT). The Level 2 Apprenticeships, delivered by leading independent training provider, Skills Training UK, helped the workforce to improve efficiency and develop new ways of thinking. Fold Hill Foods Ltd was started in 1979 by Lincolnshire farmer Ted Grant as a means to diversify…

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