September 23, 2017

NEW NEON lead for better visibility introduced by flexi

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See and be seen: That was the motivation behind the new flexi NEW NEON retractable lead. Combining a highly attractive design with additional safety features proved to be a challenging but satisfying mission.

While the striking neon coloured tape gives other pedestrians a sense of security at night, when they see that the dog is on a flexi lead, the honeycombed structured reflector sheets on both sides of the casing mirror headlights from passing cars giving the lead a radiant shine in the dark.
The proven short-stroke braking system – designed in bright neon – sets the standard for durability and comfort. The optional Multi Box is easily clicked on so that you always have treats or poop bags close to hand. flexi NEW NEON – the latest in a series of great flexi innovations. Made in Germany.

flexi – Established in 1973, flexi is the inventor of the flexi retractable dog lead and the world market leader of retractable leads. What began with a conversion of a chain saw mechanism more than 40 years ago has grown into a high-tech product that now leads all developed markets worldwide. With more than 300 employees, all flexi leads are manufactured by hand at their headquarters in Bargteheide, near Hamburg, Germany where tens of thousands of leads are produced daily and exported to over 90 countries worldwide. Quality, comfortable handling and innovative designs underline the level of refinement of flexi leads. The original flexi lead features a high-tech retraction system, which embodies the company’s spirit of continued innovation and uncompromised standards of perfection. Whether classic, trendy, fashionable or elegant, all flexi leads are designed to excite every dog and their owner. flexi is “Made in Germany” simply at its best. Learn more at or visit the company at PATS Telford (24.–25.09.2017) – Stand D24.

Key facts about flexi:

  • Inventor, founder & CEO since 1973: Manfred Bogdahn
  • Design, development and manufacturing in Germany
  • Approx. 300 employees at the company site in Bargteheide near Hamburg
  • World market leader, exporting to more than 90 countries
  • Brand of the Century (‘Deutsche Standards’)
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