September 23, 2017

Poppy’s Picnic achieves industry first with launch of complete meatballs

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Hand-crafted by the raw dog food producers at Poppy’s Picnic, the new Poppy’s Picnic Complete Meatballs are a breakthrough product for the sector, specifically suited to smaller dogs.

Poppy’s Picnic raw dog food is handmade by 4th generation butchers in the heart of Wiltshire. The new meatballs weigh 30 grams each and come in compartmentalised trays of 12, created for maximum convenience and to ensure less mess when feeding. The meatballs make raw feeding easier for the consumer and open the raw option to a whole new type of customer.

Dylan Watkins, founder of Poppy’s Picnic, explains: “Small dog owners who feed raw, or who would like to, always faced the issue of wasted food. Our new meatballs make the process of feeding really easy, reducing mess and eliminating waste by allowing just the right amount to be taken from the freezer. When the meatballs defrost they maintain their shape and are a convenient, alternative way to feed your best friend a healthy raw food diet. Transferring from pack to plate is also a much easier, cleaner experience, compared to conventional trays, tubs and chubs, and gives complete control over portion amount.”

“We know that raw feeding can be a goal for many people who are ultimately put off making the switch because of the meat itself.  For those customers who don’t enjoy handling raw food, including vegetarians and vegans, it’s a lot easier with our meatballs to feed your dog the correct amount as they are packaged in specially designed meatball trays and can be served individually with minimal interaction.”

He continues: “We are passionate about feeding dogs the right way – the way they are designed to eat – in a world where it has become the norm to feed them the equivalent of junk food: highly processed meals packed with carb-rich fillers, made with poor quality meat derivatives and other questionable ingredients. We believe feeding fresh, raw ingredients, frozen quickly to pack in the natural nutrients and vitamins, is the best way you can feed your dog, reflecting what they would eat in the wild.”

The usual diet of dogs is now widely believed to be out of balance with their needs, causing a growing dog diabetes crisis and mirroring the human health epidemic of diet related diabetes. Dog diabetes is seeing a dramatic rise in cases in the UK – with a reported 900 percent increase since 2011.

The good news is that raw feeding is on the rise – while owners educate themselves into better and healthier ways of eating, this knowledge is naturally cascading down to how they feed their pets.

“At Poppy’s Picnic we believe in making quality food products that match the natural protein-rich diets of dogs in the wild, as opposed to the processed, high carb content of dog food that is widely sold commercially. We believe that the convenience of these meatballs will make raw dog food even more appealing to conscientious dog owners, who want their small dogs to enjoy their diet and life to the full. This is a market first because it means you can take a single meatball out from the pack without needing to defrost all the content or chip off a section of it whilst frozen.”

Raw dog food, the easy way

The meatballs are the latest product in the Poppy’s Picnic raw dog food range, which includes options for Chicken, Lamb and Beef meals for dogs of all ages.

The team behind Poppy Picnic’s Raw Food Revolution ensure the meals have 100% natural ingredients, so they are the healthier, tastier way to feed your four-legged friend.

The Poppy’s Picnic Complete Meatballs launched in Hong Kong earlier this year is now available in the UK.

Trade enquiries are welcome and samples can be supplied on request.

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