September 21, 2017

Mars Petcare launches two new cat treats

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Mars Petcare is announcing the launch of two exciting new product innovations, set to drive growth in the Care and Treats category.

New Dreamies Deli-Catz™ are bite-size treats with a pioneering, tender texture made with 80% chicken, beef or turkey.

cat food

New Whiskas® Trio Crunchy Treats are 3 different packs of cat treats, all come with fun trio of shapes and
colours in every pack with added minerals and vitamins to support a healthy skin and coat.

The aim is to create new, exciting products that tempt owners and cats alike to enter the category Helen Duffield, Category Strategy Controller at Mars Petcare said: “With a static pet population and high calorie conversion, growth in the Petcare market is being driven by premiumisation, rather than increasing volume.

“The Cat Care and Treats category is a key driver for this. It has five times the value per kg of main meal with headroom to grow. Six out of ten cat owners still do not treat their cat every 12 weeks & with meaningful innovation we can recruit more people into this high value area of the category”

We know that a desire to bond is the primary reason that cat owners treat their cats and that enjoyment is critical. Offering variety (such as different texture, variety, appearance, size, smell and flavor) is essential as owners want to treat their cats with treats that are different to their main food.

“Alongside this, it is important to reassure owners that treats are healthy for their pets & meaty treats or treats with health benefits offer that reassurance.”

Dreamies Deli-Catz™ will be available on 7th August at RRP of £1.25. Cats are obligate carnivores and love high protein food. They actively seek variety in their diets, yet cats are notoriously fussy so any treat should be

New Dreamies Deli-Catz™ treats are irresistibly soft chicken, beef or turkey treats that will give your cat a delicious new experience in smell, taste and texture different to their main meal.

Made with 80% chicken, beef or turkey, Dreamies Deli-Catz™ have the tender texture cats can’t resist and the mouth-watering taste cats crave, with absolutely no artificial colours or flavours.

Each treat is less than two kcal, and each sachet contains less than 10% of a cat’s daily calories.

Whiskas® Trio Crunchy For cats & owners’ variety is the spice of life. Whiskas® Trio Crunchy Treats come in a medley of delicious flavours, fun shapes and exciting colours, to deliver plenty of variety for cats and their owners to enjoy special moments food

Furthermore, its unique crunchy kibble offers a completely different texture to the rest of the Whiskas treat range.

They are available in three varieties:
• Mixed Grill flavours: Beef, Chicken & Lamb
• Poultry flavours: Chicken, Turkey & Duck
• Seafood flavours: Salmon, Tuna & Shrimp

Whiskas understands not only what cats love but what they need, so all the treats have added Omega 6 and Zinc to helps support a healthy skin and coat and absolutely no artificial colours so owners can give Trio Crunchy Treats guilt free.


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