Royal Canin launches brand image focused on education and information
A new design, presenting Royal Canin’s brand image clearly and a focus on education and information are the highlights of the company’s activity at Crufts 2017.
To reflect Royal Canin’s ‘animal first’ ethos, show visitors will have the opportunity to play interactive digital games on the stand to learn more about dogs and particularly their nutritional needs. In addition, a professional photographer will take pictures of dogs visiting the stand which will be live-linked to a photographic mosaic on display throughout the show.
Royal Canin is also highlighting its partnership with Guide Dogs UK, where visitors can pull a ticket out of a wind machine and win a variety of prizes ranging from small key rings and dog toys to an iPad mini and the chance to sponsor a guide dog for a year.