Naturo Pet Foods becomes official Crufts supporter in UK marketing drive
Naturo Pet Foods, the UK’s fastest growing wet dog food in supermarkets, has become an official supporter of the world’s largest dog show Crufts, as part of a wider marketing drive to raise the brand’s profile across the UK.
The 2017 Crufts sponsorship allows Naturo to promote its range of natural dog food to thousands of breeders, exhibitors, dog loving visitors and television and streaming viewers who take part in the prestigious annual event.
Show branding, screen advertising and email and exhibitors’ mailing campaigns are all part of the supporter package as well as social media support and access to customer and exhibitor insight research. Naturo will also have a stand at the show enabling it to engage directly with visitors with exclusive offers, vouchers and treats.
Naturo’s decision to become a Crufts supporter is part of a wider UK-wide marketing drive for the brand which will see it having a strong presence at a number of other dog shows throughout the year.
Comments Claire Mc Cann, Naturo brand manager: “We’re delighted to become an official supporter of the world-renowned Crufts and we look forward to engaging with some of the thousands of dogs and their owners who will be visiting the show.
“Our sponsorship comes at a time when more and more pet owners are looking for more natural food choices for their pets and Naturo, with its 100% natural ingredients, 60% high quality meat and no artificial colours, flavours or preservatives meets that need. Britain’s dog owners recognise this and we are already the fastest growing wet dog food in supermarkets. Our aim to replicate that success across the whole of the industry, including in pet shops. Our marketing plans for 2017 support that ambition.”
Just last month the company revealed it had undertaken a £3 million investment in its plastic manufacturing facility in Moy, N. Ireland enabling it to more than double production of its, natural dog food.
A high level of care and attention is given to the manufacture of Naturo dog food throughout every stage; from sourcing raw materials to delivery to customers. The process is audited externally by the British Retail Consortium (BRC) and Naturo’s quality systems comply with the best as their “A grade” status confirms.